| Title | THE HIGHEST GOAL |
| Brand | ADIDAS JAPAN |
| Product / Service | FOOTBALL |
| Category | B01. Corporate Information/Business Products & Services |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising Agency | TBWA\HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hirotaka Sato | Robot Communications Inc. | Production Manager |
| Tomoyuki Ashinuma | Robot Communications Inc. | Movie Producer |
| Hiroka Nagata | Bluecurrent Japan Inc. | Pr |
| Rui Kondo | Tbwa\hakuhodo | Pr |
| Toshio Ushihara | Tbwa\hakuhodo | Pr |
| Mineo Mori | Tbwa\hakuhodo | Pr |
| Yoshitomo Hanada | Tbwa\hakuhodo | Account Executive |
| Wei-Chun Chu | Tbwa\hakuhodo | Account Director |
| Toshihiro Yoshii | Tbwa\hakuhodo | Account Director |
| Keisuke Shimizu | Tbwa\hakuhodo | Art Director |
| Hirohumi Nakajima | Tbwa\hakuhodo | Senior Art Director |
| Kaname Aratame | Tbwa\hakuhodo | Experience Designer |
| Motonori Sugiyama | Tbwa\hakuhodo | Copywriter |
| Takahiro Hosoda | Tbwa\hakuhodo | Associate Creative Director |
| Kazoo Sato | Tbwa\hakuhodo | Executive Creative Director |
| Masahiro Kataoka | Adidas Japan K.k. | Brand Marketing Manger |
| Keiko Hayashi | Adidas Japan K.k. | Brand Marketing Manger |
| Hiroshi Kamada | Adidas Japan K.k. | Brand Marketing Manger |
| Kentaro Kawai | Adidas Japan K.k. | Brand Marketing Director |
| Dave Thomas | Adidas Japan K.k. | Vice President Marketing |
The final qualifier for the World Cup – a must-win to earn a World Cup berth. As an official sponsor and supplier, adidas Japan wanted to turn the event into an opportunity to make a connection with its audience. During football matches, football fans in Japan rely on their ever-present smartphones to stay connected with each other and communicate real-time, collecting information and sharing reactions. This campaign is to create an event that Unites and Engages these football fans throughout Japan in support of their national team by using their smartphones.