Title | BEBEAUTIFUL |
Brand | HINDUSTAN UNILEVER |
Product / Service | BEAUTY & LIFESTYLE PRODUCTS |
Category | A02. Fast Moving Consumer Goods |
Entrant | PHD Mumbai, INDIA |
Entrant Company | PHD Mumbai, INDIA |
Media Agency | PHD Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Peeyush Sharma | Phd India | Senior Media Planner |
Tinaz Daruwalla | Phd India | Media Director |
Women in India are surrounded by fashion and beauty brands, each vying for their attention. Getting them to be loyal and in constant conversation with a brand is difficult. Be Beautiful was created to represent a space where women can have relevant and customized conversations about their beauty needs without brands telling them what to do. A brand recommendation appears in a non-intrusive manner with every conversation. With over 1million fans on Facebook and 1.2million registered users on the website in just 1 year, the platform reached 1st rank in online beauty communities beating competition like Vogue, Femina and Cosmopolitan!
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