| Title | NIKE SHOE BOXXXX |
| Brand | NIKE JAPAN |
| Product / Service | NIKE SPORTSWEAR |
| Category | A04. Other Consumer Products |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kenji Kondo | Beacon Communications K.k. | Account Director |
| Kentaro Yamazaki | Nike Japan | Client Supervisor |
| Yosuke Toyoura | Nike Japan | Client Supervisor |
| Kojiro Futamura | Flash Developer | |
| Takahisa Mitsumori | Sound Designer | |
| Shinya Nakagawa | Rizing Inc. | Film Editor |
| Yuta Sato | Amana Inc. | Film Producer |
| Jun Kuriyama | S2 Factory | System Engineer |
| Shu Takano | S2 Factory | System Engineer |
| Kaihei Hayano | Garyu | Visual Artist |
| Masaya Kawasaki | Garyu | Vfx Producer |
| Emiko Kashiwagi | Semitransparent Design | Designer |
| Ryoji Tanaka | Semitransparent Design | Art Director |
| Yuma Murakami | Masumasu | Technical Director/Projecto Manager/Planner |
| Jon King | Beacon Communications K.k. | Executive Creative Director |
| Ryo Kobayashi | Beacon Communications K.k. | Copywriter |
| Kotaro Hamada | Beacon Communications K.k. | Account Planner/Head Producer |
| Choei Torii | Beacon Communications K.k. | Director Of Strategy/Planner |
| Kohei Kawasaki | Beacon Communications K.k. | Creative Director/Art Director/Planner |
'Play in History' There is a moment when we take our new shoes out of the box that we feel this sense of anticipation and excitement. We've all done it. And most of can't wait til the next time. Nike knows the emotion of this moment. Allowing users to relive those Magic Moments of getting your new shoes. NIKE SHOE BOXXXX is a social commerce App that allows users to Hunt for, Trade, Buy and Share shoes they ever designed (over 10,000 shoes). NIKE SHOE BOXXXX brought people all over the world together. All sharing a common global language.