GOOGLE MAPS TREASURE PROJECT

Short List
TitleGOOGLE MAPS TREASURE PROJECT
BrandGOOGLE
Product / ServiceGOOGLE MAPS
CategoryA06. Public Service, Charity & Fund Raising
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Media Agency SIX Tokyo, JAPAN

Brief Explanation

Mission: Branding Google Maps, by providing the pure joy of "Maps", exploring the world. Solution: Global Treasure Hunting Experience Google Maps Treasure Mode We have reconstructed Google Maps into a pirate’s treasure map. This digital experience is intended to encourage users from across the globe to access Google Maps. In real-time, Google’s cloud technology transforms the map into a paper-like interface design. We have provided users with a new opportunity to explore the world as they did in their childhood dreams Result: 1.5 million Youtube views within one day. Induced users from around the world to access Google Maps.

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