| Title | VIRTUAL PHOTO TOUR |
| Brand | SAMSUNG ELECTRONICS HONG KONG |
| Product / Service | SAMSUNG NX1000 DIGITAL CAMERA |
| Category | A04. Other Consumer Products |
| Entrant | CHEIL HONG KONG, HONG KONG |
| Entrant Company | CHEIL HONG KONG, HONG KONG |
| Advertising Agency | CHEIL HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Karen Chan | Cheil Hong Kong | Account Supervisor |
| Paul So | Cheil Hong Kong | Account Supervisor |
| Vincent Siu | Cheil Hong Kong | Account Supervisor |
| Jay Jeong | Cheil Hong Kong | Account Supervisor |
| Teri Ng | Cheil Hong Kong | Art Director |
| Ciff Luk | Cheil Hong Kong | Art Director |
| Shi Ping Ong | Cheil Hong Kong | Art Director |
| Jay Lee | Cheil Hong Kong | Copywriter |
| Paul Chan | Cheil Hong Kong | Copywriter |
| Jay Lee | Cheil Hong Kong | Creative Director |
| Shi Ping Ong | Cheil Hong Kong | Creative Director |
| Paul Chan | Cheil Hong Kong | Creative Director |
Samsung is the world’s no.1 brand in smartphones. But for cameras, it ranks a lowly 6th. So to truly demonstrate Samsung’s new NX1000 (an interchangeable-lens camera with Instant WiFi-Sharing Function) we had to get the camera into the hands of 1000’s of non-believers. With ‘real’ physical product trials unfeasible, we brought the entire product demo online. We created a one-day virtual photo tour – an interactive hands-on experience that lets you take the camera on a full-on test run, virtually. To demo the camera’s Instant WiFi-Sharing Function, the photos you shot could even be sent to your email, INSTANTLY.