| Title | ANYTIME, ANYWHERE |
| Brand | AUSTRALIAN DEFENCE FORCE |
| Product / Service | AIRFORCE |
| Category | C01. Online Video |
| Entrant | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Entrant Company | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Baxter | Risk Sound | Sound Design |
| Adam Wills | Prodigy | Editor |
| Serena Paull | Prodigy | Producer |
| Dael Oates | Prodigy | Director |
| Alice Mason | Gpy/R | Account Manager |
| Jessica Krt | Gpy/R | Digital Producer |
| John Wilosith | Gpy/R | Frontend Developer |
| Kota Matsuda | Gpy/R | Digital Designer |
| Luisa Peters | Gpy/R | Tv Producer |
| Nicholas Sellars | Gpy/R | Digital Art Director |
| Chris Northam | Gpy/R | Art Director |
| Evan Roberts | Gpy/R | Copywriter |
| Ben Coulson | Gpy/R | Cco/Ecd |
| John Wisolith | Frontend Developer | |
| Luke Tellefson | UX |
Anytime, Anywhere. A multichannel campaign integrated into one film. Following a story of a mission scramble we not only showcased everything the Air Force has to offer, but also also allowed users to click on any items of interest within the film and find what normally would have been in press, radio, TVCs and digital ads. The brand film was the campaign. Literally everything was clickable. Items users could discover were in-scene interviews, 3D renders of aircraft as well as job role information which took candidates all the way through to enquiry. ''Anytime, Anywhere, Anything''.