| Title | V ROBBERS |
| Brand | FRUCOR BEVERAGES LTD |
| Product / Service | V ENERGY DRINK |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency 2 | PROXIMITY NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Cormac Van Den Hoofdakker | Frucor Beverages Ltd | Senior Brand Manager |
| Luke Rive | Frucor Beverages Ltd | Marketing Manager |
| Zac Stephenson/Nick Dykes | Omd | Media Strategist |
| Erin O'connell/Reks Koks | Colenso Bbdo | Mac Operator |
| Josh Yee | Colenso Bbdo | Digital Developer |
| Matt Visser | Colenso Bbdo | Flash Developer |
| Craig Macgregor | Colenso Bbdo | Senior Web Developer |
| Paul Headington | Colenso Bbdo | Technical Director |
| Andy Mcleish | Colenso Bbdo | Head Of Planning |
| Eileen Cosgrove-Moloney | Colenso Bbdo | Account Executive |
| Matt Frost | Colenso Bbdo | Account Manager |
| Samantha Parsons | Colenso Bbdo | Account Director |
| Tim Ellis | Colenso Bbdo | Group Account Director |
| Emma Tait/James Mcmullan | Colenso Bbdo | Agency Producer |
| Lachlan Palmer-Hubbard | Colenso Bbdo | Art Director |
| Mike Hammond | Colenso Bbdo | Art Director |
| Graeme Clarke | Colenso Bbdo | Copywriter |
| Aaron Turk | Colenso Bbdo | Creative Director |
| Nick Worthington | Colenso Bbdo | Creative Chairman |
Why win when you can steal? To promote V Energy Drink, we launched 'V Robbers', an online promotion where consumers played to steal their share of $100,000.V Robbers took place in an online city. Players would begin their life of crime by assuming an alias, complete with webcam mugshot, before being allocated a hideout to run their criminal empire. Using special codes off V cans, players would accumulate 'action points' that let them steal money off other V Robbers, or protect their own cash. The game wrapped up after 8 weeks when the online cash turned into real money.