| Title | J.LEAGUE × JCB |
| Brand | JCB |
| Product / Service | REVITALIZATION OF LOCAL ECONOMY |
| Category | A05. Consumer Services |
| Entrant | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Entrant Company | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takahiro Suzuki | Hakuhodo | Account Planner |
| Satoshi Hoshito | Hakuhodo | Account Planner |
| Keijiro Hada | Hakuhodo | Account Planner |
| Takahide Matsubara | Hakuhodo | Account Planner |
| Mie Takeuchi | Shake | Markup Engineer |
| Minako Hashimoto | Shake | Markup Engineer |
| Wakana Takahashi | Shake | Interactive Designer |
| Yumiko Yamamoto | Shake | Interactive Designer |
| Tomoyoshi Kato | Wan55 | Interactive Designer |
| Tatsuaki Fujii | Wan55 | Interactive Director |
| Koji Fujiwara | Hakuhodo Product's | Integrated Producer |
| Sonoe Fujiooji | Hakuhodo Product's | Interactive Creative Director |
| Takafumi Aihara | Hakuhodo Product's | Interactive Creative Director |
| Sho Takara | Hakuhodo Product's | Campaign Planner |
| Takuto Bizenjima | Hakuhodo | Executive Creative Director |
【Mission】Revitalization of local economy.Promoting a local use of the JCB card!! 【Solution】Collaboration with J.LEAGUE.This promotion encourages people to attend “away-games” 【Result】Changed “watching away-games”,to the “Town Entertainment”. Achieved activating local economy.More than 50% clubs increased the number of visitors.