Brief Explanation

Since the 90’s, Van Heusen have helped Indian professionals keep up appearances in the office. However, consumers today have plenty of choice and hence the task was to reconnect with young professionals. With 100 million Indians online & 70% of them on social platforms, digital was a no brainer. LinkedIn, India’s largest networking platform, would help the brand have relevant conversations with the desired audience. Van Heusen launched www.fashionableprofessionals.com allowing users to log-in with their LinkedIn id and nominate the best dressed in their network. Those nominating received gift vouchers with top nominees winning a wardrobe makeover from Van Heusen.