| Title | UGOKIDASE TOKYO |
| Brand | NIKE |
| Product / Service | NIKE+ |
| Category | C06. Other Digital Channels |
| Entrant | AKQA London, UNITED KINGDOM |
| Entrant Company | AKQA London, UNITED KINGDOM |
| Advertising Agency | AKQA London, UNITED KINGDOM |
| Name | Company | Position |
|---|---|---|
| Ross Winterflood | Akqa | Account Director |
| Daniela Michelon | Akqa | Executive Producer |
| Guy Bingley | Akqa | Senior Copywriter |
| Nick Bastian | Akqa | Art Director |
| Masaya Nakade | Akqa | Creative Director |
| Duan Evans | Akqa | Executive Creative Director |
| Amana | Production Company | |
| Taiyokikaku | Production Company | |
| Root | Production Company | |
| Rhizomatiks | Production Company | |
| Neil Gurr | Akqa | Senior Designer |
| Max Chanan | Akqa | Associate Creative Director |
| Gareth Nettleton | Akqa | Group Account Director |
| Lauren Ivory | Akqa | Associate Project Manager |
In 2012, Nike+ launched its most innovative digital products to date. And we wanted Japanese consumers to experience them all before they came to market. To reach our audience, we took inspiration from a Japanese obsession – gaming. In central Tokyo, we created a pop-up arcade for the everyday athlete, open throughout the 2012 Olympics. Players could compete with friends in five unique games, each powered by Nike+. Their results fed live into global leader boards, testing performance like never before.