DUMB WAYS TO DIE

Silver Spike
TitleDUMB WAYS TO DIE
BrandMETRO TRAINS
Product / ServiceMETRO TRAINS
CategoryA06. Public Service, Charity & Fund Raising
EntrantMcCANN MELBOURNE, AUSTRALIA
Entrant Company McCANN MELBOURNE, AUSTRALIA
Advertising Agency McCANN MELBOURNE, AUSTRALIA

Credits

Name Company Position
Adrian Mills McCann Melbourne Planner
Alec Hussain McCann Melbourne Account Director
Adrian Mills McCann Melbourne Group Account Director
Pat Baron McCann Melbourne Typographer
Julian Frost McCann Melbourne Director
Pat Baron McCann Melbourne Art Director
John Mescall McCann Melbourne Copywriter
Pat Baron McCann Melbourne Creative Director
John Mescall McCann Melbourne Executive Creative Director

Brief Explanation

Dumb Ways to Die The message that young people needed to hear, that became a message young people wanted to hear. The Dumb Ways to Die website was the focal point for the Dumb ways to Die campaign. The website allowed users to amongst other things: kill the characters, watch the video, download the song and pledge to be safe around trains. To date, over 1.5 million people have hit the red button and pledged to be safe around trains.

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