| Title | EYESIGHT ROBOTIZED PROJECT |
| Brand | FUJI HEAVY INDUSTRIES |
| Product / Service | SUBARU EYESIGHT |
| Category | B02. Consumer Products |
| Entrant | 1-10DESIGN Kyoto, JAPAN |
| Entrant Company | 1-10DESIGN Kyoto, JAPAN |
| Advertising Agency | YOMIKO ADVERTISING Tokyo, JAPAN |
| Advertising Agency 2 | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Asako Ishii | FUJI HEAVY INDUSTRIES Ltd. | Client Manager |
| Yu Nozaki | HAKUHODO PRODUCT'S Inc. | Copywriter |
| Sonoe Fujiooji | HAKUHODO PRODUCT'S Inc. | Project Manager |
| Masayuki Hirao | 1-10design Inc. | Flash Developer |
| Shogo Matsuda | 1-10design Inc. | Frontend Engineer |
| Hisashi Takaoka | 1-10design Inc. | Art Director/Desinger |
| Hiroki Yamada | 1-10design Inc. | 3DCG Designer/Animator |
| Hiroshi Yamanaka | 1-10design Inc. | Plannner |
| Hirokazu Matsushige | 1-10design Inc. | Creative Director |
| Yosuke Takada | YOMIKO Advertising Inc. | Creative Director |
| Chihiro Ikeyama | YOMIKO Advertising Inc. | Producer |
| Shoji Kawamori | SATELIGHT Inc. | Mecha Designer/Animation Supervisor |
| Taichi Hashimoto | SATELIGHT Inc. | Creative Producer |
We decided to promote this cutting edge Japanese technology, “EyeSight”, with the most cutting edge Japanese animation to attract the interest of young people. Collaborating with Japan’s leading mecha animator, Mr. Shoji Kawamori, we expressed “EyeSight”’s technologies through animation. We released the animation as web banners on websites that are popular among young people. This is the first “pop-up web theater” in Japan. Since when and where the animations will be shown was unknown, this simulated the curiosity of young people. The Click-through rate increased by 10 times, resulting in half a million traffics to the SUBARU website.