DEAR MUM

TitleDEAR MUM
BrandCOMWERKS & WUNDERMAN
Product / ServiceMOTHER'S DAY
CategoryA01. Corporate Information/Business Products & Services
EntrantCOMWERKS Singapore, SINGAPORE
Entrant Company COMWERKS Singapore, SINGAPORE
Advertising Agency COMWERKS Singapore, SINGAPORE
Advertising Agency 2 WUNDERMAN Singapore, SINGAPORE

Credits

Name Company Position
Moses Gunarman Wunderman Art Director
Cyndy Messah Comwerks Motion Designer
Joan Toh Comwerks Interaction Developer
Liao Jun Qi Wunderman Copywriter
Adrian Liew Comwerks Senior Developer
Soenar Santoso Comwerks Senior Designer
Etienne Lesourd Comwerks Senior Art Director
Keith Tan Comwerks Creative Director

Brief Explanation

For Mother’s Day, our mission was to help busy people everywhere connect with their mums. The idea was to create a simple, but unique digital tool that makes it quick and easy for people to do something special for mum. ‘Dear Mum’ lets anyone create a personalized digital experience dedicated to mum. In just three clicks, the site generates a digital love letter capturing the unique journey you share with mum. From the day you were born, through all your ups and downs, each story is beautifully visualized and brought to life with animations and HTML 5 scroll effects.

Links

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