| Title | 1 DAY IN PARADISE |
| Brand | TOURISM AND EVENTS QUEENSLAND |
| Product / Service | TOURISM TROPICAL NORTH QUEENSLAND |
| Category | C01. Online Video |
| Entrant | SAPIENTNITRO Brisbane, AUSTRALIA |
| Entrant Company | SAPIENTNITRO Brisbane, AUSTRALIA |
| Advertising Agency | SAPIENTNITRO Brisbane, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Liam Connor | Sapientnitro | Director/Filmmaker |
| Justin Mcmillan | Sapientnitro | Director/Filmmaker |
| Gully Page | Sapientnitro | Director/Filmmaker |
| Drew English | Sapientnitro | Director/Filmmaker |
| Benjamin Dowie | Sapientnitro | Director/Filmmaker |
| Song Zu | Sapientnitro | Music |
| Mark Mccarthy | Sapientnitro | Digital Project Manager |
| Mel Ashman | Sapientnitro | Producer |
| Amanda Windus | Sapientnitro | Strategy Planner |
| Bec Kennedy | Sapientnitro | Account Manager |
| Christine Gannon | Sapientnitro | Group Account Director |
| Sarah Chernishov | Sapientnitro | Art Director |
| Jon Pickersgill | Sapientnitro | Copywriter |
| Ralph Barnett | Sapientnitro | Creative Director |
| Gaston Legorburu | Sapientnitro | Worldwide Chief Creative Officer |
1 Day in Paradise redefined the meaning of the word ‘paradise’ through authentic storytelling and content. Instead of making just another 30 second TV commercial, we challenged 20 unique filmmakers to capture their idea of a day in paradise in Tropical North Queensland using just a GoPro camera. They created 20 incredibly authentic, inspiring, unscripted, and highly sharable short films that completely encapsulated the diversity of the region. We had 40 minutes of ‘high-end user generated content’ on our custom YouTube channel, supported by cinema & TV commercials, rich media online ads and PR.