LAMDASH DNA

TitleLAMDASH DNA
BrandPANASONIC CORPORATION
Product / ServiceLAMDASH
CategoryA04. Other Consumer Products
EntrantSHIFTBRAIN Tokyo, JAPAN
Entrant Company SHIFTBRAIN Tokyo, JAPAN
Advertising Agency SHIFTBRAIN Tokyo, JAPAN
Advertising Agency 2 CREATORS GROUP MAC Tokyo, JAPAN

Credits

Name Company Position
Wongeun Heo Shiftbrain Inc. Programmer
Masahito Okumura Shiftbrain Inc. Programmer
Kazuyuki Nara Creators Group Mac Copywriter
Hiroaki Nakase Creators Group Mac Copywriter
Yuichi Sato Creators Group Mac Designer
Keitaro Suzuki Shiftbrain Inc. Art Director
Hiroaki Yasutomo Shiftbrain Inc. Technical Director
Sunao Nakamura Shiftbrain Inc. Web Director
Takuma Kato Shiftbrain Inc. Creative Director
Jun Ishizuka Creators Group Mac Producer
Sachie Ichihara Creators Group Mac Producer
Yuichi Miyagawa Panasonic Corporation Producer

Brief Explanation

This Panasonic Men's Shaver, "LAMDASH" is the culmination of all the know-how and technical capabilities developed over 50 years at the Hikone Factory in Hikone, Shiga prefecture. Targeted at men in their 20s and 30s, the "LAMDASH DNA" brand concept and "history" reflects the technology refined by the research and development of thousands of technicians and designers. http://www.shiftbrain.co.jp/award/lamdash/

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