Title | LAMDASH DNA |
Brand | PANASONIC CORPORATION |
Product / Service | LAMDASH |
Category | A04. Other Consumer Products |
Entrant | SHIFTBRAIN Tokyo, JAPAN |
Entrant Company | SHIFTBRAIN Tokyo, JAPAN |
Advertising Agency | SHIFTBRAIN Tokyo, JAPAN |
Advertising Agency 2 | CREATORS GROUP MAC Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Wongeun Heo | Shiftbrain Inc. | Programmer |
Masahito Okumura | Shiftbrain Inc. | Programmer |
Kazuyuki Nara | Creators Group Mac | Copywriter |
Hiroaki Nakase | Creators Group Mac | Copywriter |
Yuichi Sato | Creators Group Mac | Designer |
Keitaro Suzuki | Shiftbrain Inc. | Art Director |
Hiroaki Yasutomo | Shiftbrain Inc. | Technical Director |
Sunao Nakamura | Shiftbrain Inc. | Web Director |
Takuma Kato | Shiftbrain Inc. | Creative Director |
Jun Ishizuka | Creators Group Mac | Producer |
Sachie Ichihara | Creators Group Mac | Producer |
Yuichi Miyagawa | Panasonic Corporation | Producer |
This Panasonic Men's Shaver, "LAMDASH" is the culmination of all the know-how and technical capabilities developed over 50 years at the Hikone Factory in Hikone, Shiga prefecture. Targeted at men in their 20s and 30s, the "LAMDASH DNA" brand concept and "history" reflects the technology refined by the research and development of thousands of technicians and designers. http://www.shiftbrain.co.jp/award/lamdash/