MY OWN PERSONAL MANGA

TitleMY OWN PERSONAL MANGA
BrandUNILEVER JAPAN CUSTOMER MARKETING
Product / ServiceLUX SUPER RICH SHINE / LUX SUPER DAMAGE REPAIR
CategoryA02. Fast Moving Consumer Goods
EntrantADK JAPAN Tokyo, JAPAN
Entrant Company ADK JAPAN Tokyo, JAPAN
Advertising Agency ADK JAPAN Tokyo, JAPAN

Credits

Name Company Position
Hiroki Nakamura Kayac.inc Programmer
Toru Obara Kayac.inc Markup Engineer
Minoru Takai Kayac.inc Markup Engineer
Serina Chihara Kayac.inc Designer
Aoi Ichikawa Kayac.inc Art Director
Marie Shutou Kayac.inc Planner
Mamiko Murakami Kayac.inc Planner
Junichi Sakaguchi Kayac.inc Technical Director
Naoyuki Araki Kayac.inc Technical Director
Hideki Sugimasa Kayac.inc Producer
Toshiki Nakamura Adk Digital Media Planner
Yuki Kitayama Adk Senior Magazine Media Planner
Yoshihiro Kozuka Adk Communication Planner
Kenshiro Suzuki Adk Communication Planner
Naoko Sato Adk Senior Communication Planner
Katsuaki Onishi Adk Senior Communication Planner
Junnosuke Wakai Adk Account Executive
Momo Fukuda Adk Account Executive
Daisuke Ishikawa Adk Senior Account Executive
Hiroko Uchigaki Adk Account Director

Brief Explanation

This solution is for making LUX a more accessible brand for target women in their 20's. A new type of manga (comic) was created in which the target themselves became the heroine of a popular story unfolding into different stories depending on the reader. Website login - User Name: lux Password: 12345

Links

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