Title | MY OWN PERSONAL MANGA |
Brand | UNILEVER JAPAN CUSTOMER MARKETING |
Product / Service | LUX SUPER RICH SHINE / LUX SUPER DAMAGE REPAIR |
Category | A02. Fast Moving Consumer Goods |
Entrant | ADK JAPAN Tokyo, JAPAN |
Entrant Company | ADK JAPAN Tokyo, JAPAN |
Advertising Agency | ADK JAPAN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hiroki Nakamura | Kayac.inc | Programmer |
Toru Obara | Kayac.inc | Markup Engineer |
Minoru Takai | Kayac.inc | Markup Engineer |
Serina Chihara | Kayac.inc | Designer |
Aoi Ichikawa | Kayac.inc | Art Director |
Marie Shutou | Kayac.inc | Planner |
Mamiko Murakami | Kayac.inc | Planner |
Junichi Sakaguchi | Kayac.inc | Technical Director |
Naoyuki Araki | Kayac.inc | Technical Director |
Hideki Sugimasa | Kayac.inc | Producer |
Toshiki Nakamura | Adk | Digital Media Planner |
Yuki Kitayama | Adk | Senior Magazine Media Planner |
Yoshihiro Kozuka | Adk | Communication Planner |
Kenshiro Suzuki | Adk | Communication Planner |
Naoko Sato | Adk | Senior Communication Planner |
Katsuaki Onishi | Adk | Senior Communication Planner |
Junnosuke Wakai | Adk | Account Executive |
Momo Fukuda | Adk | Account Executive |
Daisuke Ishikawa | Adk | Senior Account Executive |
Hiroko Uchigaki | Adk | Account Director |
This solution is for making LUX a more accessible brand for target women in their 20's. A new type of manga (comic) was created in which the target themselves became the heroine of a popular story unfolding into different stories depending on the reader. Website login - User Name: lux Password: 12345