Title | FUNFAIR IN YOUR MOUTH |
Brand | EBARA FOODS |
Product / Service | VEGETABLE SEASONING SAUCE |
Category | A02. Fast Moving Consumer Goods |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kangarou Suzuki/Motokazu Ono | Sound Designer | |
Choei Torii | Beacon Communications K.k. | Digital Strategist |
Junichi Arakawa/Yuya Murata | Birdman Inc. | Cg Designer |
Masaya Fukui | Amana Inc. | Cg Designer |
Ippei Ishihara/Sakiko Ohno | Hue.inc. | Photographer |
Tohru Ogane | Designer | |
Kazuhiro Hamakawa | Beacon Communications K.k. | Designer |
Yoshihiko Abe/Azusa Tanaka/Gabriel Shiguemoto | Birdman Inc. | Designer |
Takuro Ito/Maho Okamoto | Birdman Inc. | Project Manager |
Kosei Motoyoshi | Birdman Inc. | Programmer |
Kazumasa Tsukamoto | Wolk Inc. | Flash Developer |
Yuji Tamayama/Kenshiro Nakashima/Shin Jeongsoon | Birdman Inc. | Flash Developer |
Yuta Sato/Shuntaro Yoshii | Amana Inc. | Producer |
Roy Ryo Tsukiji/Junya Hoshikawa | Birdman Inc. | Interactive Art Director |
Yongbom Seo | Beacon Communications K.k. | Account Planner |
Tomohiko Nakano | Beacon Communications K.k. | Copywriter |
Nobuaki Arikata | Birdman Inc. | Technical Director |
Tomonori Oki | Beacon Communications K.k. | Technical Director |
Jun Oizumi | Beacon Communications K.k. | Art Director |
Kohei Kawasaki | Beacon Communications K.k. | Creative Director |
Our Strategy was to create a new kind experience for kids and parents that can change kids’ “suffering” image towards vegetables by using Kids’ biggest fun, “playing games”. We made “FUNFAIR IN YOUR MOUTH” game where eating vegetables became natural and fun. You just use your mouth to control this game, not the PC mouse. Chomping through virtual vegetables. To play special stage, kids had to ask their mum for any real vegetables. The site recognizes the color of your vegetable. With over 2,500,000 virtual vegetables and 25,000 real vegetables registered on the site plus Ebara sales was increased +130%.