FUNFAIR IN YOUR MOUTH

TitleFUNFAIR IN YOUR MOUTH
BrandEBARA FOODS
Product / ServiceVEGETABLE SEASONING SAUCE
CategoryA02. Fast Moving Consumer Goods
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency BEACON COMMUNICATIONS Tokyo, JAPAN

Credits

Name Company Position
Kangarou Suzuki/Motokazu Ono Sound Designer
Choei Torii Beacon Communications K.k. Digital Strategist
Junichi Arakawa/Yuya Murata Birdman Inc. Cg Designer
Masaya Fukui Amana Inc. Cg Designer
Ippei Ishihara/Sakiko Ohno Hue.inc. Photographer
Tohru Ogane Designer
Kazuhiro Hamakawa Beacon Communications K.k. Designer
Yoshihiko Abe/Azusa Tanaka/Gabriel Shiguemoto Birdman Inc. Designer
Takuro Ito/Maho Okamoto Birdman Inc. Project Manager
Kosei Motoyoshi Birdman Inc. Programmer
Kazumasa Tsukamoto Wolk Inc. Flash Developer
Yuji Tamayama/Kenshiro Nakashima/Shin Jeongsoon Birdman Inc. Flash Developer
Yuta Sato/Shuntaro Yoshii Amana Inc. Producer
Roy Ryo Tsukiji/Junya Hoshikawa Birdman Inc. Interactive Art Director
Yongbom Seo Beacon Communications K.k. Account Planner
Tomohiko Nakano Beacon Communications K.k. Copywriter
Nobuaki Arikata Birdman Inc. Technical Director
Tomonori Oki Beacon Communications K.k. Technical Director
Jun Oizumi Beacon Communications K.k. Art Director
Kohei Kawasaki Beacon Communications K.k. Creative Director

Brief Explanation

Our Strategy was to create a new kind experience for kids and parents that can change kids’ “suffering” image towards vegetables by using Kids’ biggest fun, “playing games”. We made “FUNFAIR IN YOUR MOUTH” game where eating vegetables became natural and fun. You just use your mouth to control this game, not the PC mouse. Chomping through virtual vegetables. To play special stage, kids had to ask their mum for any real vegetables. The site recognizes the color of your vegetable. With over 2,500,000 virtual vegetables and 25,000 real vegetables registered on the site plus Ebara sales was increased +130%.

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