MARIONETTEBOT

Bronze Spike
TitleMARIONETTEBOT
BrandUNITED ARROWS
Product / ServiceGREEN LABEL RELAXING
CategoryC06. Other Digital Channels
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency TBWA\HAKUHODO Tokyo, JAPAN

Credits

Name Company Position
Shoichiro Matsuoka Marionette
Tomohiro Akagawa atelier omoya Device Programming
Yukio Akiba gadget Device Craft
Takashi Suzuki buffer renaiss Sensor Programmer
Hiroyasu Kimura Rhizomatiks Web Designer
Hiroyuki Hori Rhizomatiks Visual Programmer
Yoichi Sakamoto Rhizomatiks Device Architect
Motoi Ishibashi Rhizomatiks Device Design/Programming
Seiichi Saito Rhizomatiks Technical Creative Director
Shota Kusayanagi Taiyo Kikaku Production Manager
Yuri Hirano Taiyo Kikaku Production Manager
Maiko Shimada Taiyo Kikaku Production Manager
Hirotaka Tochihara Taiyo Kikaku Proucer
Koji Eguchi Taiyo Kikaku Proucer
Yukari Toyooka TBWA\HAKUHODO Accoount Executive
Akira Henmi TBWA\HAKUHODO Accoount Executive
Kanako Ishioroshi Hakuhodo Planner/Copy Writer
Sachiko Oyamada TBWA\HAKUHODO Planner/Interactive Planner
Katsuhiro Shimizu TBWA\HAKUHODO Art Director
Kazoo Sato TBWA\HAKUHODO Creative Director/Planner
Noboru Tomizawa Hair Make

Brief Explanation

While selling online grows, Japan’s largest apparel store United Arrows Green Label Relaxing wanted to make better use of its tangible assets – and bring people into the store to experience the brand firsthand. We decided to re-invigorate that old media of fashion – the show window. The core target was ‘20-something fun-seeking shoppers’ out and about looking for fashion. Our objective was to create a complete campaign to engage customers on the street, motivate them to shop, and encourage sharing online. Our solution was an interactive experience - the world’s first interactive mannequins incorporating Kinect sensor technology into a marionette.

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