| Title | SCROLLBOOK |
| Brand | NISSAN MOTOR CO. |
| Product / Service | NISSAN NOTE |
| Category | A03. Cars & Automotive |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising Agency | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising Agency 2 | 777INTERACTIVE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Aki Sato | Nissan Motor Co./Ltd. | Cliant |
| Hiromasa Yoshino | Nissan Motor Co./Ltd. | Cliant |
| Nobuhide Yanagi | Nissan Motor Co./Ltd. | Cliant Manager |
| Hisafumi Odaka | Tbwa\hakuhodo | Account Exective |
| Hayato Ariga | Tbwa\hakuhodo | Account Supervisor |
| Satoshi Suzuki | Tbwa\hakuhodo | Account Director |
| Wataru Uchida | Tbwa\hakuhodo | Account Manager |
| Masayasu Nishimura | Aoi Pro Inc | Project Manager |
| Takanori Hayashi | Aoi Pro Inc | Producer |
| Hisashi Nakamura | Aoi Pro Inc | Producer |
| Shuntaro Suto | Aoi Pro Inc | Motion Director |
| Takuji Ujiie | Aoi Pro Inc | Technical Director |
| Takeshi Ogasawara | Tbwa\hakuhodo | Copywriter |
| Ayahiko Sato | 777interactive | Planner |
| Takaki Kobayashi | Hakuhodo | Planner |
| Mitsuhisa Aoyama | Aoi Pro Inc | Director |
| Tsuyoshi Takada | Hakuhodo | Creative Director |
| Masaki Fukuoka | Hakuhodo | Creative Director |
| Junya Masuda | 777interactive | Creative Director/Copywriter |
| Kazuto Fukushima | Tbwa\hakuhodo | Exective Creative Director |
The way people treat information is getting lighter. Our task was to create fascinating web contents to make a wide range of people, from people with low-level web literacy to high-level, understand the product benefits. We created web contents that are attractive for smart potential customers by providing user-friendliness and sophistication like “printerest” which the users can easily operate by scrolling a page once without making complicated screen transition. With the user-friendliness and attention to detail being highly praised, PV exceeded 400,000 and the number of “Likes” on facebook went more than 10,000 after a month from releasing the contents.