| Title | SECRET FISHING SPOTS |
| Brand | HUTCHWILCO |
| Product / Service | SAFETY EQUIPMENT |
| Category | D01. Integrated Digital Campaign |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Regan Grafton | DDB Group New Zealand | Creative Director |
| Steve Kane | DDB Group New Zealand | Creative Director |
| Jason Vertongen | DDB Group New Zealand | Lead Designer |
| Dov Tombs | DDB Group New Zealand | Producer |
| Sam Arden | DDB Group New Zealand | Editor |
| Steve Gulik | DDB Group New Zealand | Editor |
| Lewis Mulatero | Photographer | |
| Kevin Hyde | Retoucher | |
| Renee Lam | DDB Group New Zealand | Designer |
| Nisa Solipo | DDB Group New Zealand | Account Manager |
| Jonathan Rea | DDB Group New Zealand | Account Manager |
| Scott Wallace | DDB Group New Zealand | Group Business Director |
| Damian Galvin | DDB Group New Zealand | Creative |
| Adam Thompson | DDB Group New Zealand | Creative |
| Chris Schofield | DDB Group New Zealand | Creative Director |
| Aaron Goldring | DDB Group New Zealand | Creative Director |
| Rory Mckechnie | DDB Group New Zealand | Creative |
| Andy Fackrell | DDB Group New Zealand | Director |
| Andy Fackrell | DDB Group New Zealand | Executive Creative Director |
| Cameron Crosby | DDB Group New Zealand | Lead Developer |
| Jarrad Edwards | DDB Group New Zealand | Developer |
Hutchwilco are NZ’s oldest manufacturer of lifejackets. The problem is their customers keep dying, because fishermen don’t tell anyone where they’re going when they go fishing. No matter how good their lifejackets are, if no one knows where boaties go, the likelihood of finding them if they get in trouble is near impossible. So we came up with Secret Fishing Spots, an app that allows fishermen to log their secret spots, without giving them away to everyone. If they don’t come home, a loved one can log on, see where they like to go and send coordinates to rescue services.