BEYOND THE WALL

Short List
TitleBEYOND THE WALL
BrandFRUCOR BEVERAGES
Product / ServiceMOUNTAIN DEW
CategoryA02. Fast Moving Consumer Goods
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Entrant Company COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency 2 PROXIMITY NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Andy Jacobs N/A 3d Artist
Greg Forsyth Fugitive Producer
Paul Sanderson Fugitive Digital Developer
James Mcmullan Colenso Bbdo Digital Producer
Craig Thompson Colenso Bbdo Digital Designer
Josh Yee Colenso Bbdo Digital Designer
Tim Ellis Colenso Bbdo Group Account Director
Sheriden Derby/Jen Storey Colenso Bbdo Agency Producer
Gregory Bennett Aut University Motion-Capture Technician
Paul Headington Colenso Bbdo Technical Director
Andy Mcleish Colenso Bbdo Head Of Planning
Matt Tizard Colenso Bbdo Creative Technologist
Andrew Brown Toybox Online Editor Of Visual Effects
Dan Kircher 8com Editor
Amanda Chambers Assembly Executive Producer Of Animation
Tamryn Kerr Colenso Bbdo Art Director
Dan Wright Colenso Bbdo Digital Creative Director/Art Director
Levi Slavin Colenso Bbdo Creative Director
Nick Worthington Colenso Bbdo Creative Chairman

Brief Explanation

It’s every graffiti artists dream to tag the untaggable. So we built software that busted graffiti off the wall and into Google Street View, letting artists make their mark anywhere in the world. We collaborated with street artists to create the next evolution of graffiti. Motion-capture experts and software engineers helped us to track their movements to capture the essence of graffiti, and bring it into 3D. Online, fans could intuitively craft their own piece of 3D graffiti and drop it anywhere on Google Street View – creating a single global canvas for Mountain Dew fans to tag the virtual world.

Links

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