| Title | DISCOVERY STREAM |
| Brand | CHRISTCHURCH & CANTERBURY TOURISM |
| Product / Service | CHRISTCHURCH, NEW ZEALAND |
| Category | A01. Corporate Information/Business Products & Services |
| Entrant | IRIS WORLDWIDE Sydney, AUSTRALIA |
| Entrant Company | IRIS WORLDWIDE Sydney, AUSTRALIA |
| Advertising Agency | IRIS WORLDWIDE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Rowan Townsend | Christchurch/Canterbury Tourism | Gm Marketing |
| Tim Hunter | Christchurch/Canterbury Tourism | Ceo |
| Craig Myles | Iris | Developer |
| Darren Collins | Iris | Digital Producer |
| Felicity Andrews | Iris | Senior Account Manager |
| Dan Pankraz | Iris | Planner |
| Simon Porter | Iris | Managing Director |
| Brad Jones | Iris | Art Director |
| Phil Shearer | Iris | Associate Cd/Writer |
| Tom Hoskins | Iris | Creative Director |
Christchurch is an earthquake struck city, devoid of big-ticket tourist attractions other cities boast. We needed a way to demonstrate what people could expect to see when they got there, and how the city was evolving day by day. The Discovery Stream website is an online broadcast of the Christchurch tourism experience in real time, aggregating people’s experiences of the city from images travellers and locals snapped on the ground. They were encouraged to hashtag their images using Christchurch's hashtag #chch and share on Twitter and Instagram. We turned the problem of 24/7 social media coverage into our solution.