| Title | CROWDS FOR CODES |
| Brand | COURTS ASIA LIMITED |
| Product / Service | COURTS ONLINE STORE |
| Category | A05. Consumer Services |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Entrant Company | DDB GROUP SINGAPORE, SINGAPORE |
| Advertising Agency | DDB GROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Antonio Valentino | Ddb Group Singapore | Project Manager |
| Priscilla Tan | Ddb Group Singapore | Account Executive |
| Chloe Huang | Ddb Group Singapore | Account Director |
| Inez Loh | Ddb Group Singapore | Group Account Director |
| Aaron Santos | Ddb Group Singapore | Technologist |
| Andrew Candraditya | Ddb Group Singapore | Technologist |
| Ronald Hariyanto | Ddb Group Singapore | Technologist |
| Loy Yokehow | Ddb Group Singapore | Technologist |
| Nosheen Arai | Ddb Group Singapore | Technologist |
| Yeo Wee Lee | Ddb Group Singapore | Head Of Technology |
| Kenneth Chia | Ddb Group Singapore | Copywriter |
| Chew Huichin | Ddb Group Singapore | Copywriter |
| Jovan Peh | Ddb Group Singapore | Art Director |
| Joseph Chan | Ddb Group Singapore | Art Director |
| Shuyau Cheng | Ddb Group Singapore | Creative Group Head |
| Ed Cheong | Ddb Group Singapore | Creative Director |
| Joji Jacob | Ddb Group Singapore | Group Executive Creative Director |
| Neil Johnson | Ddb Group Singapore | Chief Creative Officer |
Online shoppers prefer comfort over jostling with physical crowds. But what's even smarter than avoiding crowds? It's making use of them. We created an online promotional game that used our shoppers in-store for the benefit of our shoppers online. Via colour recognition technology and live streaming, unsuspecting bargain hunters in Courts' largest store were used by players in our online game to unlock promo codes. The more colours detected, the greater the prizes.