Title | LIKELOAN |
Brand | ASB BANK |
Product / Service | HOME LOANS |
Category | A05. Consumer Services |
Entrant | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
Entrant Company | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
Advertising Agency | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Gladeye | Gladeye | Digital Development Partner |
Tias Somers | Saatchi/Saatchi | Senior Mac Operator |
Paul Gibson | Saatchi/Saatchi | Production Manager |
Lorraine Guerin/Alexis Mousse/Rugen Du Bray | Saatchi/Saatchi | Digital Producers |
John Maloyd | Saatchi/Saatchi | Digital Account Manager |
Brad Bateman | Saatchi/Saatchi | Senior Digital Account Director |
Debbie Lowe | Asb Bank | Senior Digital Campaigns Manager |
Shane Evans | Asb Bank | Head Of Brand/Campaigns |
Fee Mcleod | Saatchi/Saatchi | Digital Client Director |
Haydn Thomsen | Saatchi/Saatchi | Digital Production Director |
Matt Skinner | Saatchi/Saatchi | Technical Lead |
David Hunter | Saatchi/Saatchi | Senior Digital Creative |
Cory Bellringer | Saatchi/Saatchi | Creative Group Head |
Matt Sellars | Saatchi/Saatchi | Creative Group Head |
Nathan Cooper | Saatchi/Saatchi | Digital Creative Director |
Antonio Navas | Saatchi/Saatchi | Executive Creative Director |
To help ASB Bank generate leads for home loans, we created the world’s first home loan rate that drops with every ‘like’ via a Facebook app. The more ‘likes’ the rate gets throughout the day, the lower it goes for one winner. An integrated digital campaign (mobile, banners, targeted Facebook ads, YouTube mastheads and pre-roll videos) directed people to the Facebook app to lower the mortgage interest rate and enter the competition. We then relied on people sharing the LIVE rate throughout the day to their social networks, prompting others to join in and help lower the rate even more.