LIKELOAN

TitleLIKELOAN
BrandASB BANK
Product / ServiceHOME LOANS
CategoryA05. Consumer Services
EntrantSAATCHI & SAATCHI Auckland, NEW ZEALAND
Entrant Company SAATCHI & SAATCHI Auckland, NEW ZEALAND
Advertising Agency SAATCHI & SAATCHI Auckland, NEW ZEALAND

Credits

Name Company Position
Gladeye Gladeye Digital Development Partner
Tias Somers Saatchi/Saatchi Senior Mac Operator
Paul Gibson Saatchi/Saatchi Production Manager
Lorraine Guerin/Alexis Mousse/Rugen Du Bray Saatchi/Saatchi Digital Producers
John Maloyd Saatchi/Saatchi Digital Account Manager
Brad Bateman Saatchi/Saatchi Senior Digital Account Director
Debbie Lowe Asb Bank Senior Digital Campaigns Manager
Shane Evans Asb Bank Head Of Brand/Campaigns
Fee Mcleod Saatchi/Saatchi Digital Client Director
Haydn Thomsen Saatchi/Saatchi Digital Production Director
Matt Skinner Saatchi/Saatchi Technical Lead
David Hunter Saatchi/Saatchi Senior Digital Creative
Cory Bellringer Saatchi/Saatchi Creative Group Head
Matt Sellars Saatchi/Saatchi Creative Group Head
Nathan Cooper Saatchi/Saatchi Digital Creative Director
Antonio Navas Saatchi/Saatchi Executive Creative Director

Brief Explanation

To help ASB Bank generate leads for home loans, we created the world’s first home loan rate that drops with every ‘like’ via a Facebook app. The more ‘likes’ the rate gets throughout the day, the lower it goes for one winner. An integrated digital campaign (mobile, banners, targeted Facebook ads, YouTube mastheads and pre-roll videos) directed people to the Facebook app to lower the mortgage interest rate and enter the competition. We then relied on people sharing the LIVE rate throughout the day to their social networks, prompting others to join in and help lower the rate even more.

Links

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