PRINCE NIKOLAI STROGANOFF III VS. MR GARETH MORGAN

TitlePRINCE NIKOLAI STROGANOFF III VS. MR GARETH MORGAN
BrandMAMMOTH MODERN INSULATION
Product / ServiceHOME INSULATION
CategoryB02. Consumer Products
EntrantSUGAR ADVERTISING Auckland, NEW ZEALAND
Entrant Company SUGAR ADVERTISING Auckland, NEW ZEALAND
Advertising Agency SUGAR ADVERTISING Auckland, NEW ZEALAND

Credits

Name Company Position
Vikki Chen Sugar/Partners Digital Art Director
Owen Bryson Sugar/Partners Copywriter
Dan Nelson Sugar/Partners Copywriter
Anna Paine Sugar/Partners Art Director
Gen Chunn Sugar/Partners Art Director
Dave Nash Sugar/Partners Executive Creative Director
Damon O'leary Sugar/Partners Executive Creative Director

Brief Explanation

Gareth Morgan launched a controversial nation wide campaign to rid New Zealand of cats. Nikoli from Mammoth Insulation was unimpressed to say the least. The topical banner ad used google keyword targeting to attach to banner to any story about Gareth Morgan and Cats. As see on Mashable: http://mashable.com/2013/01/23/new-zealand-cat-ban/ As seen on Huffington Post: http://www.huffingtonpost.com/2013/01/25/new-zealand-cat-ban-gareth-morgan_n_2551243.html

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