Title | PRINCE NIKOLAI STROGANOFF III VS. MR GARETH MORGAN |
Brand | MAMMOTH MODERN INSULATION |
Product / Service | HOME INSULATION |
Category | B02. Consumer Products |
Entrant | SUGAR ADVERTISING Auckland, NEW ZEALAND |
Entrant Company | SUGAR ADVERTISING Auckland, NEW ZEALAND |
Advertising Agency | SUGAR ADVERTISING Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Vikki Chen | Sugar/Partners | Digital Art Director |
Owen Bryson | Sugar/Partners | Copywriter |
Dan Nelson | Sugar/Partners | Copywriter |
Anna Paine | Sugar/Partners | Art Director |
Gen Chunn | Sugar/Partners | Art Director |
Dave Nash | Sugar/Partners | Executive Creative Director |
Damon O'leary | Sugar/Partners | Executive Creative Director |
Gareth Morgan launched a controversial nation wide campaign to rid New Zealand of cats. Nikoli from Mammoth Insulation was unimpressed to say the least. The topical banner ad used google keyword targeting to attach to banner to any story about Gareth Morgan and Cats. As see on Mashable: http://mashable.com/2013/01/23/new-zealand-cat-ban/ As seen on Huffington Post: http://www.huffingtonpost.com/2013/01/25/new-zealand-cat-ban-gareth-morgan_n_2551243.html