THE MOST POWERFUL ARM EVER INVENTED

Short List
TitleTHE MOST POWERFUL ARM EVER INVENTED
BrandSAVE OUR SONS AND THE DUCHENNE FOUNDATION
Product / ServiceAWARENESS FOR DUCHENNE MUSCULAR DYSTROPHY
CategoryC03. Branded Utility/Tools (for Digital)
EntrantFINCH / REACTIVE Sydney, AUSTRALIA
Entrant Company FINCH Sydney, AUSTRALIA
Advertising Agency FINCH Sydney, AUSTRALIA
Advertising Agency 2 REACTIVE MEDIA Sydney, AUSTRALIA

Credits

Name Company Position
Jennifer Mcdermott Red Agency Account Manager
Rachel White Red Agency Associate Director
Red Agency Pr Agency
Marissa Davies Havas Worldwide Account Director
Simon Fowler Havas Worldwide Copywriter
Nicole Hetherington Havas Worldwide Art Director
Steve Coll Havas Worldwide Executive Creative Director
Havas Worldwide Advertising Agency
Ophenia Liang Reseo Search Account Director
Luke Andersen Reactive Front End Developer
Sudeep Shakaya Reactive Senior Developer
Gabriel Tamborini Reactive Art Director
Heidi Clague Reactive Senior Project Manager
Tim Buesing Reactive Creative Director
Alyssa Mcclelland Finch Director
Sophie Thiellon Finch Producer
Rob Galluzzo Finch Executive Producer
Emad Tahtouh Finch Director Of Applied Technology And Innovation

Brief Explanation

Duchenne Muscular Dystrophy (DMD) is a fatal condition that deteriorates the muscles in thousands of children - but it has almost no public support in Australia. To help 'Save Our Sons' raise awareness of DMD, we invented the world's first petition-signing robot arm. We called it 'The Most Powerful Arm Ever Invented', because it has the power to save lives by signing the petition with your name - all at the click of a Facebook button. We gave it the same handwriting as a boy who suffers from DMD and lost the ability to write at an early age.

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