| Title | GENERAL ELECTRIC : ANCIENT INVENTIONS |
| Brand | GENERAL ELECTRIC |
| Product / Service | GE CORPORATE COMMUNICATIONS |
| Category | A01. Corporate Information/Business Products & Services |
| Entrant | TBWA\SHANGHAI, CHINA |
| Entrant Company | TBWA\SHANGHAI, CHINA |
| Advertising Agency | TBWA\SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Grace Wang | Tbwa\dan\shanghai | Producer |
| Allen Chen | Tbwa\dan\shanghai | Executive Producer |
| Ben Chen | Tbwa\dan\shanghai | Planner |
| Adrain Loo | Tbwa\dan\shanghai | Account Director |
| Scarlett Lok | Tbwa\dan\shanghai | Head Of Digital |
| Douglas Lin | Tbwa\dan\shanghai | Managing Director |
| Qihan | Tbwa\dan\shanghai | Art Director |
| Haiyang Yu | Tbwa\dan\shanghai | Copywriter |
| Sherry Shi | Tbwa\dan\shanghai | Associate Creative Director |
| Jimmy Wang | Tbwa\dan\shanghai | Creative Director |
| Dwayne Koh | Tbwa\dan\shanghai | Group Creative Director |
GE invents things of consequence that help make the world better for us. These creations range from medical imaging devices to wind turbines, and from airline engines to heavy haul rail systems. Ancient Inventions is a series of animated videos that bridges the impact of China's ancient inventions with work GE China is accomplishing today by paying tribute to 4 world changing Chinese inventions:paper, silk, wax and porcelain. Digitally seeded short videos with different animation styles based on the invention illustrate how they helped people live better in Ancient times in order to convey the benefits of GE's technology today