| Title | ONE SECOND ONE MOVIE |
| Brand | MEI AH ENTERTAINMENT GROUP |
| Product / Service | MEI AH ENTERTAINMENT |
| Category | A05. Consumer Services |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Don't Believe In Style | Computer Artist | |
| Don't Believe In Style | Interactive Designer | |
| Andy Wong | Mccann Worldgroup (Hong Kong) | Writer |
| Jazon Chan | Mccann Worldgroup (Hong Kong) | Art Director |
| James O | Mccann Worldgroup (Hong Kong) | Art Director |
| Quentin Yeong | Mccann Worldgroup (Hong Kong) | Art Director |
| Quentin Yeong | Mccann Worldgroup (Hong Kong) | Creative Director |
| Spencer Wong | Mccann Worldgroup (Hong Kong) | Executive Creative Director |
| Spencer Wong | Mccann Worldgroup (Hong Kong) | Chief Creative Officer |
In 2012, Chinese movie distributor Mei Ah launched their online movie portal: A website streaming over 1000 classic movies from around the world. With nothing fresh to communicate about these films, CLASSIC was our problem. We got consumers to reignite their love for classic movies by creating a massive online movie quiz on the movie portal's website. A game for self-proclaimed movie lovers to prove the depth of their love! Players were bombarded with footages of over 500 of our classic movies - each just a fraction of a second long. And the person naming the most movies wins.