TOYOTA CITY RAIDERS

TitleTOYOTA CITY RAIDERS
BrandTOYOTA TAIWAN
Product / ServiceTOYOTA FACEBOOK
CategoryA03. Cars & Automotive
EntrantE21 MAGICMEDIA, CHINESE TAIPEI
Advertising Agency CATCH AD Taipei, CHINESE TAIPEI
PR Agency E21 MAGICMEDIA, CHINESE TAIPEI
Entrant Company E21 MAGICMEDIA, CHINESE TAIPEI

Credits

Name Company Position
Marinne Chuang Catchad/Co. Programmer
Hank Tsai Catchad/Co. Flash Programmer
Jessin Lin Catchad/Co. Designer
Yuris Lee Catchad/Co. Planner
Isaac Chuang Catchad/Co. Director
Emma Hsu E21 Magicmedia/Co Agency Producer
Sammi Hsu E21 Magicmedia/Co Department Manager
Phoebe Chen E21 Magicmedia/Co Department Manager
Yichen Yang E21 Magicmedia/Co Creative Director

Brief Explanation

The Challenge: TOYOTA has the #1 market share in Taiwan. However, the average age of TOYOTA owners, at about 35, is slightly higher than the market age. We need to shape the image of the TOYOTA brand as innovative and energetic to attract potential owners under 30. The Solution: Young people love entertainment. They are curious and love to explore the city. Therefore, based on the fact that they are savvy in gaming and electronic maps,we transform the entire city into a gaming scene,to let them experience the fun of driving a TOYOTA.

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