| Title | ALLIANZ ‘BE OK’ YOUTUBE BUTTON |
| Brand | ALLIANZ |
| Product / Service | CAR INSURANCE |
| Category | B03. Consumer Services |
| Entrant | MERCERBELL Sydney, AUSTRALIA |
| Entrant Company | MERCERBELL Sydney, AUSTRALIA |
| Advertising Agency | MERCERBELL Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Daniela Stoecher | MercerBell | Senior Producer |
| Russell Walsh | Allianz | Senior Marketing Manager/Direct Insurance |
| Dominic Brandon | Allianz | Group Manager Marketing And Brand |
| Heckler | Post Production | |
| Chris Dudman | Robber's Dog | Director |
| Baz Milas | Baz Produces | Producer |
| Tim Barrett | MercerBell | Senior Account Manager |
| Lorraine Gormley | MercerBell | Senior Account Director |
| Helen Hendry | Robber's Dog | Producer |
| Richard Lama | MercerBell | Developer |
| Ian Hammond | MercerBell | Copywriter |
| Rodolfo Sarno | MercerBell | Art Director |
| Michael Nikotin | MercerBell | Senior Art Director |
| Liz Kain | MercerBell | Creative Group Head |
| Carmela Soares | MercerBell | Digital Creative Director |
| David Bell | MercerBell | Executive Creative Director |
With everyone 'skipping ads' on YouTube at the first opportunity, we needed to get people watching for long enough to absorb our message about car insurance. So we created the 'Be OK' button, a whole new way to interact with ads on YouTube, giving people the power to make everything OK. The 'Be OK' button enabled people to reverse the damage caused by a car accident, so they could experience first hand Allianz’s fast and efficient service. And even though everyone could simply skip the ad, 47% of people watched for long enough to take in our message.