WONDERLAND

TitleWONDERLAND
BrandSAMSUNG ELECTRONICS MALAYSIA
Product / ServiceSAMSUNG GALAXY NOTE II
CategoryA04. Other Consumer Products
EntrantLEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Entrant Company LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Advertising Agency LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Zen Sekizawa Photographer
Jasmine Loh Leo Burnett Kuala Lumpur Account Executive
Liew Wai Sim Leo Burnett Kuala Lumpur Associate Account Director
Ngian Yuchun Leo Burnett Kuala Lumpur Senior Account Director
Hyrul Anuar/Meeyee Foong/Joshua Lim Leo Burnett Kuala Lumpur Designer
Kimberley Lau/Adam Chan Leo Burnett Kuala Lumpur Copywriter
Eric Cruz/Meeyee Foong/Joshua Lim/Hyrul Anuar Leo Burnett Kuala Lumpur Art Director
Eric Cruz/Adam Chan Leo Burnett Kuala Lumpur Creative Director
Eric Cruz Leo Burnett Kuala Lumpur Executive Creative Director

Brief Explanation

What is Malaysia to you? Yuna defines in her new song Home what Malaysia means to her. Home is the result of the Galaxy Wonderland project with Samsung Malaysia. Malaysians shared over 5,000 stories about Malaysia to the Galaxy Wonderland website; these same stories inspired Yuna to write the song Home and the making of its music video, which throws light on the elements that make Malaysia amazing. From a congkak boat to traditional gasings growing like stalactites, Home is the ultimate expression of why we love Malaysia.

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