| Title | HYPER NEBUTA PROJECT |
| Brand | INTEL |
| Product / Service | ULTRABOOK |
| Category | C06. Other Digital Channels |
| Entrant | TAIYO KIKAKU Tokyo, JAPAN |
| Entrant Company | TAIYO KIKAKU Tokyo, JAPAN |
| Advertising Agency | TAIYO KIKAKU Tokyo, JAPAN |
| Advertising Agency 2 | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takamichi Yoshida | Dentsu | Account Exective |
| Takaaki Koshiba | Dentsu | Account Exective |
| Shoko Ueno | Intel K.k. | Client/Marketing |
| Senzo Ueno/Ryosuke Toyama | Cinematographer | |
| Mizuki Shirakawa | Yesman | Location Service |
| Takuto Hasegawa | Mcray | Hardware Supply |
| Yohsuke Maguchi/Kazuma Kitada/Akinori Matsumoto | Tokyo | Project Manager |
| Toshiyuki Takei/Hide Nagasawa | Tokyo | Producer |
| Yoichi Sakamoto/Tatsuya Motoki | Rhizomatiks | Installation |
| Takashi Suzuki/Masahiro Hayashi | Bufferrenaiss | Server-Side Programmer |
| Catherine | Illustration | |
| Hifana | Music | |
| Satoshi Horii | Rhizomatiks | Interactive Programmer (Nebuta) |
| Tetsuhisa Ishikawa | Interactive Programmer (Web) | |
| Minoru Sako | Minsak | Interactive Programmer (Web) |
| Sumito Kamoi | Rhizomatiks | Interactive Programmer (Web) |
| Sanako Ukon | Kaibutsu | Design |
| Yusuke Kitani | Kaibutsu | Planner/Art Director |
| Seiichi Saito | Rhizomatiks | Planner |
| Miyo Sekimoto | Dentsu | Creative Director |
The Aomori Nebuta Festival has history and tradition. This project enabled your face to be projected on the Nebuta itself. By capturing the face on webcam, the data was broken down and the picture became an illustration. It was mapped with animation on the Nebuta during the Festival. The faces were shared through SNS, and it was on live streaming. There were 40,000 views in just 2 hours on the first day which resulted in people shouting out the tag lines for Intel during the festival. Various media covered the project and as a result became a huge success.