| Title | THE SCARED GHOST |
| Brand | DORITOS |
| Product / Service | DORITOS LATE NIGHT |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI |
| Entrant Company | MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI |
| Advertising Agency | MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Yora Hsueh | Medialand Digital Strategy Limited | Media Planner |
| Jane Kuan | Medialand Digital Strategy Limited | Senior Media Planner |
| Louise Lu | Medialand Digital Strategy Limited | Internet Engineer |
| Jack Liang | Medialand Digital Strategy Limited | It Director |
| Sherwin Cheng | Medialand Digital Strategy Limited | Interactive Programmer |
| Angelo | Medialand Digital Strategy Limited | Multimedia Designer |
| Dipper Chen | Medialand Digital Strategy Limited | Sound Effect Producer |
| Cherry Lu | Medialand Digital Strategy Limited | Motion Graphic Designer |
| Poham Chou | Medialand Digital Strategy Limited | Motion Graphic Supervisor |
| Eric Chang | Medialand Digital Strategy Limited | Senior Media Animator |
| Suandy Huang | Medialand Digital Strategy Limited | Designer |
| Devin Lan | Medialand Digital Strategy Limited | Art Supervisor |
| Vicky Lee | Medialand Digital Strategy Limited | Art Director |
| Toffee Hsu | Medialand Digital Strategy Limited | Marketing Planner |
| Matt Chen | Medialand Digital Strategy Limited | Creative Director |
| Mio Yu | Medialand Digital Strategy Limited | Project Executive |
| Becky Hsiao | Medialand Digital Strategy Limited | Project Executive |
| Sasha Shu | Medialand Digital Strategy Limited | Sr. Project Manager |
| Peko Cheng | Medialand Digital Strategy Limited | Sr. Project Manager |
| Roy Chen | Medialand Digital Strategy Limited | Strategy Director |
BRIEF Like most briefings on snacks , Doritos Late Night stress “tasty”. However, the original brand spirit is to induce teens to play hard at night. So, how can we connect “tasty” with “the fun night”? IDEA An interactive web game - “The Scared Ghost”. The common reaction of tasting delicious is to scream “YUMMY”. Thus, we created this game that teens can scream out as loudly as to scare away the ghost for the fun night. This interactive web game is through NON-smart phone.