LIGHT UP THE FUTURE

TitleLIGHT UP THE FUTURE
BrandSAMSUNG
Product / ServiceSAMSUNG MOBILE
CategoryB04. Public Service, Charity & Fund Raising
EntrantCHEIL OPENTIDE Beijing, CHINA
Entrant Company CHEIL OPENTIDE Beijing, CHINA
Advertising Agency CHEIL OPENTIDE Beijing, CHINA

Credits

Name Company Position
刘作宇 Zuoyu Liu Cheil Opentide Multimedia Producer
陈明东 Rockey Chen Cheil Opentide Creative Director
牛魔 Jack Hao Cheil Opentide Group Creative Director

Brief Explanation

Over 2,000,000 students in China still do not have appropriate light conditions. We hope this banner can arouse the public benefit spirit in mobile users by lifting their fingers: use mobile phone cameras to light up children’s classroom. Then Samsung Mobile W2013 will launch a series of public benefit activities to help these children.

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