Title | LIGHT UP THE FUTURE |
Brand | SAMSUNG |
Product / Service | SAMSUNG MOBILE |
Category | B04. Public Service, Charity & Fund Raising |
Entrant | CHEIL OPENTIDE Beijing, CHINA |
Entrant Company | CHEIL OPENTIDE Beijing, CHINA |
Advertising Agency | CHEIL OPENTIDE Beijing, CHINA |
Name | Company | Position |
---|---|---|
刘作宇 Zuoyu Liu | Cheil Opentide | Multimedia Producer |
陈明东 Rockey Chen | Cheil Opentide | Creative Director |
牛魔 Jack Hao | Cheil Opentide | Group Creative Director |
Over 2,000,000 students in China still do not have appropriate light conditions. We hope this banner can arouse the public benefit spirit in mobile users by lifting their fingers: use mobile phone cameras to light up children’s classroom. Then Samsung Mobile W2013 will launch a series of public benefit activities to help these children.