| Title | THE COCA-COLA REMIX BOTTLE |
| Brand | COCA-COLA |
| Product / Service | COCA-COLA |
| Category | C06. Other Digital Channels |
| Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Entrant Company | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Advertising Agency | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| James Brook-Partridge/Henry Gaunt/Amarjeet Kaur/Ashar Ismon/Robson Yeo | Ogilvy/Mather Singapore | Production |
| Set Japan/The Gunnery | Set Japan/The Gunnery Singapore | Video Production/Sound Production |
| Louise Kuegler | Ogilvy/Mather Singapore | Regional Business Director |
| Chris Martell | Ogilvy Action Singapore | Managing Director |
| Shelly De Villiers | The Coca-Cola Company | Svp Sparkling/Sports/Japan |
| Leonardo O'grady | The Coca-Cola Company | Asean Imc Director |
| Shakir Moin | The Coca-Cola Company | Asean Marketing Director |
| Atsuko Keino | Ogilvy/Mather Japan | Traffic |
| Jun Fujiwara | Dj/Inventor/Designer | |
| Chie Katayama | Ogilvy/Mather Japan | Art Director |
| Anna Rondolino | Ogilvy/Mather Singapore | Senior Art Director |
| Sharon Chan | Ogilvy Action Singapore | Senior Copywriter |
| Antti Toivonen | Ogilvy/Mather Singapore | Creative Group Head |
| Daniel Comar | Ogilvy Action Kuala Lumpur | Regional Executive Creative Director |
| Kosuke Hashijima | Ogilvy Action Singapore | Creative Director |
| Chris Gurney | Ogilvy Action Singapore | Creative Director |
| David Morgan | Ogilvy/Mather Japan | Executive Creative Director |
| Jeff Curry | Ogilvy/Mather Singapore | Regional Creative Director |
| Steve Back | Ogilvy/Mather Singapore | Chief Creative Officer |
| Eugene Cheong | Ogilvy/Mather Asia Pacific | Chief Creative Officer |
Opening a bottle of Coke has sounded the same for over 125 years. What if the classic “psssttt!!!” was given a new twist? Together with a young DJ/inventor, Jun Fujiwara, we created the Coca-Cola Remix Bottle: a social project connecting people through music co-creation. Sounds go into the bottle, and are instantly remixed into original audio tracks. Hundreds of sounds across Tokyo were bottled and turned into shareable video and audio mixes. The digital intervention on the classic bottle took audiences by surprise—generating buzz on-ground, spreading to over 131 countries online at launch—refreshing the way happiness is shared.