| Title | CHROME EXPERIMENT: RAMAKIEN |
| Brand | |
| Product / Service | CHROME BROWSER LAUNCH IN THAILAND |
| Category | C05. Games |
| Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Entrant Company | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Advertising Agency | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Eshan Ponnadurai | Consumer Marketing | |
| Fantasy Interactive | Fantasy Interactive | Design/Development |
| Pawan Bahuguna | Ogilvy/Mather Singapore | Business Director |
| Jeremy Ng | Ogilvy/Mather Singapore | Senior Account Manager |
| Lu Shulin | Ogilvy/Mather Singapore | Senior Account Manager |
| Zayed Talib | Ogilvy/Mather Singapore | Project Manager |
| Esther Tan | Ogilvy/Mather Singapore | Senior Copywriter |
| Xander Lee | Ogilvy/Mather Singapore | Senior Art Director |
| Melvyn Lim | Ogilvy/Mather Singapore | Executive Creative Director |
Even for a giant like Google, it's not easy to introduce its Chrome browser to a market as diverse and unique as Asia. We needed to embrace the culture and we figured, what better way to do this than with a story they love. Specifically, the story of Ramakien, an ancient tale full of twists and turns, depicting the victory of good over evil. To launch the Chrome browser in Thailand, we brought the story of Ramakien to life in the browser window through an interactive Chrome Experiment, and showcased the capabilities of Chrome in the experience.