FLASH

Short List
TitleFLASH
BrandNEW ZEALAND TRANSPORT AGENCY
Product / ServiceROAD SAFETY
CategoryC04. Community Applications
EntrantCLEMENGER BBDO Wellington, NEW ZEALAND
Entrant Company CLEMENGER BBDO Wellington, NEW ZEALAND
Advertising Agency CLEMENGER BBDO Wellington, NEW ZEALAND

Credits

Name Company Position
Resn Resn Sound Design
Resn Resn Music Track
Resn Resn Digital Production House
Emily Goulden OMD Media Planner
Hayley Smith Account Executive
Julianne Hastings Account Director
Terry Williams-Wilcock Planner
Paul Nagy Writer
Jon Pickersgill Writer
Sarah Jackson Art Director
Brigid Alkema Clemenger BBDO Art Director
Thomas Scovell Clemenger BBDO Digital Creative Director
Philip Andrew Clemenger BBDO Executive Creative Director

Brief Explanation

Young men account for over half of speed related crashes. They believe themselves invincible and steadfastly ignore safety messages. But they’re avid gamers and love to hear about the latest releases. In this world they speed, crash, die, and then start over. So we put our target in the driving seat and had them experience the emotion of their own death. To get them to engage we had to promote, and deliver, a top-notch game. And we had to show them not just any death but their own – flashing their life before their eyes using their loved one's images.

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