TRIAL BY TIMELINE

Short List
TitleTRIAL BY TIMELINE
BrandAMNESTY INTERNATIONAL
Product / ServiceAMNESTY INTERNATIONAL
CategoryC04. Community Applications
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Entrant Company COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency 2 PROXIMITY NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Anita Harvey Amnesty International Nz Media/Communications Manager
Rebecca Emery Amnesty International Nz Deputy Director ( Campaigns/Research/Advocacy/Communications)
Scott Wilson Assembly Animation - Designer
Matt Von Trott Assembly Animation - Design Lead
Amanda Chambers Assembly Animation - Executive Producer
James Mcmullan Colenso Bbdo Agency Producer
Hayley Pardoe Colenso Bbdo Planner
Eileen Cosgrove-Moloney Colenso Bbdo Account Executive
Helen Fitzsimons Colenso Bbdo Account Director
Ben Polkinghorne Colenso Bbdo Copywriter
Anna Stickley Colenso Bbdo Art Director
Dan Wright Colenso Bbdo Digital Creative Director/Art Director
Levi Slavin Colenso Bbdo Creative Director
Nick Worthington Colenso Bbdo Creative Chairman

Brief Explanation

Through sheer luck, New Zealanders live in the freest country on Earth. We're free to say what we're thinking, wear what we want, choose our friends; freedoms taken for granted. In a country as fortunate as ours, Amnesty International is a movement supported by only a small few. To increase awareness and support, we wanted all Kiwis to experience what it might be like to live without basic human rights. We launched Trial by Timeline: a Facebook application that scans your Timeline, studies your profile and everything you've ever liked or posted, then sentences you to real punishments. Finally, it asks you to use your freedom to help free others and support Amnesty International.

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