INSTANT NEWS SATIRE

Bronze Spike
TitleINSTANT NEWS SATIRE
BrandSAMSUNG
Product / ServiceSAMSUNG GALAXY NOTE II
CategoryB02. Consumer Products
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Entrant Company COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency 2 PROXIMITY NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Rachel Mcauley Samsung Mobile Communication Manager
Peter Bromhead N/A Cartoonist
Nanette Miles Toybox Production Company Producer
Toybox Production Company
Vikash Deepchand Colenso Bbdo Digital Developer
Craig Thompson Colenso Bbdo Digital Designer
Toby Yonge Starcom Senior Planner
Jason Sullivan/Melissa Evans Apn Digital Media Strategist
Mike Cornwell Samsung Marketing Director
Andy Mcleish Colenso Bbdo Head Of Planning
Amanda Theobald/Jen Storey Colenso Bbdo Agency Producer
Justine Boyd Colenso Bbdo Group Account Director
Ben Polkinghorne Colenso Bbdo Copywriter
Anna Stickley Colenso Bbdo Art Director
Dan Wright Colenso Bbdo Digital Creative Director
Levi Slavin Colenso Bbdo Creative Director
Nick Worthington Colenso Bbdo Creative Chairman

Brief Explanation

News is available instantly online yet the humble newspaper cartoon lags a day behind. So, to showcase that the Samsung Galaxy Note 2 is perfect for effortless and instant creativity, we made Instant Satire. Every day for a month New Zealand’s most respected and awarded cartoonist, Peter Bromhead, reacted instantly to top online news stories. The phone empowered him to draw a cartoon that appeared instantly next to the story it related to. The cartoon could finally keep up with the news. Thanks to the Note 2 and Peter, we went beyond the banner. We became part of the content.

Links

Entry URL