| Title | TRIAL BY TIMELINE |
| Brand | AMNESTY INTERNATIONAL |
| Product / Service | AMNESTY INTERNATIONAL |
| Category | A06. Public Service, Charity & Fund Raising |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency 2 | PROXIMITY NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Anita Harvey | Amnesty International Nz | Media/Communications Manager |
| Rebecca Emery | Amnesty International Nz | Deputy Director ( Campaigns/Research/Advocacy/Communications) |
| Scott Wilson | Assembly Ltd | Animation - Designer |
| Matt Von Trott | Assembly Ltd | Animation - Design Lead |
| Amanda Chambers | Assembly Ltd | Animation - Executive Producer |
| James Mcmullan | Colenso Bbdo | Agency Producer |
| Hayley Pardoe | Colenso Bbdo | Planner |
| Eileen Cosgrove-Moloney | Colenso Bbdo | Account Executive |
| Helen Fitzsimons | Colenso Bbdo | Account Director |
| Ben Polkinghorne | Colenso Bbdo | Copywriter |
| Anna Stickley | Colenso Bbdo | Art Director |
| Dan Wright | Colenso Bbdo | Digital Creative Director/Art Director |
| Levi Slavin | Colenso Bbdo | Creative Director |
| Nick Worthington | Colenso Bbdo | Creative Chairman |
This year, New Zealand was named the freest country on Earth*. Amnesty International wanted to bring home to New Zealanders that elsewhere, every day, people are punished for attempting a quality of life similar to ours. Trial by Timeline is online software that scans your Facebook Timeline with an unprecedented depth of analysis to show you what global crimes you’ve committed. It searches for everything you’ve ever liked, posted or written. It studies your personal profile, your age, nationality, relationship status and political views. Then creates a unique online film, sentencing you to real punishments – just for being you. * Report released January 2013 by the Fraser Institute, Canada's leading public policy think-tank, and Germany's Liberales Institut, http://www.fraserinstitute.org/publicationdisplay.aspx?id=19484&terms=new+zealand