| Title | UNIQLO HEATTECH DELIVER THE WARMTH OF YELL |
| Brand | UNIQLO |
| Product / Service | HEATTECH |
| Category | A04. Other Consumer Products |
| Entrant | THE STRIPPERS Tokyo, JAPAN |
| Entrant Company | THE STRIPPERS Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Advertising Agency 2 | THE STRIPPERS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Genichirou Miyata | The Strippers | Production Manager |
| Takuya Takahashi | Musician | |
| Hidemasa Mori | The Strippers | Programmer |
| Tomohiro Otsuka | The Strippers | Programmer |
| Yoshifumi Nakagawa | The Strippers | Art Director/Designer |
| Hisayoshi Tohsaki | The Strippers | Director |
| Naru Kudo | Dentsu Tec | Agency Producer |
| Kazuomi Goto | Dentsu | Writer |
| Kosai Nagatomo | Dentsu | Writer/Planner |
| Shinsaku Ogawa | Dentsu Tec | Agency Producer |
| Shinji Senba | Dentsu | Account Executive |
| Atsushi Tsukada | Dentsu | Account Executive |
| Kosuke Kameyama | Dentsu | Writer |
| Naoko Tani | Dentsu | Agency Producer |
| Nanako Tani | Dentsu | Agency Producer |
Sales of UNIQLO's Heattech had plateaued since many people had at least one. We therefore embarked on a campaign that offering free 100,000 Heattech to people all over the country.To extend the campaign we selected six regions that endure harsh winters. The time-lapse,fixed-camera footage - taken over a month to encapsulate the working lives of people as they toil in freezing conditions - was uploaded to the web. Accompanying the footage was a facility for posting encouraging comments via social networking to these hard working. As a result, we pushed sales 120%over the previous year and succeeded in revitalizing Heattech.