| Title | KIRINJI ITSUMO KAWAII |
| Brand | NIPPON COLUMBIA |
| Product / Service | MUSIC RECORD COMPANY |
| Category | A04. Other Consumer Products |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Misako Renbutsu | Sony Music Artists Westside | Cast |
| Natsumi Otsuka | Armz Inc. | Production Manager |
| Masataka Kobayashi | Armz Inc. | Production Manager |
| Yoshitaka Jingu | Webster Inc. | System Engineer |
| Gakuto Akash | Webster Inc. | System Engineer |
| Takeshi Takatsudo | Pixelgrid Inc. | Front End Engineer |
| Akihiro Oyamada | Pixelgrid Inc. | Front End Engineer |
| Takato Kanehara | Metaphor | Art Director/Designer |
| Toshiyuki Nagashima | Metaphor | Art Director/Designer |
| Yoshinobu Nagamori | Freelance | Cinematographer |
| Akira Shimada | Armz Inc. | Producer |
| Kentaro Masamura | Hakuhodo | Creative Director/Director |
This is an interactive music film where the viewer experiences a virtual holiday trip with a popular actress. We illustrated her "kawaii" aspect by establishing a intimate connection between her and the viewer. Several interactive parts ask the viewer to decide how to impress the girl. For example, in a scene that asks to choose from "Tempura-noodles" or "Icecream", the best choice is the former since the story takes place in winter. The ending varies based on which choices the viewer makes. Getting all the correct decisions grants access to a video which reveals the message on the ema(wooden plaque).