THE CLUB ROOM

TitleTHE CLUB ROOM
BrandLION DAIRY
Product / ServiceFARMERS UNION ICED COFFEE
CategoryA02. Fast Moving Consumer Goods
EntrantSTARCOM MEDIAVEST GROUP Sydney, AUSTRALIA
Advertising Agency AJF PARTNERSHIP Melbourne, AUSTRALIA
Entrant Company STARCOM MEDIAVEST GROUP Sydney, AUSTRALIA

Credits

Name Company Position
Tanya Lincke Starcom Medivest Group Investment Manager
Jessica Bell Starcom Medivest Group Client Business Manager
Bianca Wallis Starcom Medivest Group Content Manager

Brief Explanation

How can you take a drink and make it a national past time and get men talking like real men again? The Farmers Union Iced Coffee brand had been invisible outside of one state in Australia. We knew we could communicate to the rest of the country through sport, the challenge, finding a common sporting ground. Sport in Australia pits state against state, mate against mate. Cricket a national passion, allowed us to create The Club Room - where stories on and off the field were told, offering fans content about the game and deliver a sales increase of 45%

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