| Title | 500 COLOR PENCILS |
| Brand | FELISSIMO CORPORATION |
| Product / Service | 500 COLOR PENCILS |
| Category | A04. Other Consumer Products |
| Entrant | DAIKO ADVERTISING Osaka, JAPAN |
| Entrant Company | DAIKO ADVERTISING Osaka, JAPAN |
| Advertising Agency | DAIKO ADVERTISING Osaka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tomonori Taniguchi | Illustrator | |
| Shingo Kawahisa | Director | |
| Nari Sugahama | Designer | |
| Ryoji Murai | Starryworks Inc. | Art Director |
| Masaki Terada | Daiko Advertising Inc. | Copywriter |
| Masaki Terada | Daiko Advertising Inc. | Creative Director |
Object The viewers would be able to actually see what the “500 Color Pencils” are like on the brand web site. We aim to have a special iPhone app that would not only let the users feel the product but also make them interested in the product by having them recognize, experince and sense the product.