Title | HITEJINRO PSYSUL SHOW |
Brand | HITEJINRO CO., LTD. |
Product / Service | CHAMISUL SOJU |
Category | D01. Integrated Digital Campaign |
Entrant | DIGITALDIGM Seoul, SOUTH KOREA |
Entrant Company | DIGITALDIGM Seoul, SOUTH KOREA |
Advertising Agency | DIGITALDIGM Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Brendan Kwon | Africa Pictures | Executive Producer |
Cha Eunteak | Africa Pictures | Director |
Yoon Junghyun | Orewase | Creative Director |
Yoon Seongho | Orewase | Director |
Lee Gangmin | Jwt Adventure | Account Executive |
Lee Misung | Digitaldigm Inc | Designer |
Lee Gooik | Digitaldigm Inc | Copywriter |
Lee Eunkyung | Digitaldigm Inc | Art Director |
Chang Seungjoon | Digitaldigm Inc | Creative Director |
Park Keunwoo | Digitaldigm Inc | Account Executive |
Kim Seungwon | Digitaldigm Inc | Account Executive |
Kim Jinmyung | Digitaldigm Inc | Account Executive |
HITE-JINRO Group’s Chamisul implemented ‘Psysul Show’ campaign, a compound word of ‘Psy’ + ‘Chamisul’, targeting Korean men and women of legal drinking age with online and offline channels. It is a viral marketing campaign with interesting videos showing how to enjoy drinking Soju. The ‘Psysul Show’ campaign has been conducted through organically linked two channels which are YOUTUBE & the Psysul Show campaign site. - Case Film & Viral Film : http://www.d2.co.kr/psysulshow - Youtube Brand Channel : http://www.youtube.com/psysulshow
Entry URL | Additional URL | Additional URL