HITEJINRO PSYSUL SHOW

TitleHITEJINRO PSYSUL SHOW
BrandHITEJINRO CO., LTD.
Product / ServiceCHAMISUL SOJU
CategoryD01. Integrated Digital Campaign
EntrantDIGITALDIGM Seoul, SOUTH KOREA
Entrant Company DIGITALDIGM Seoul, SOUTH KOREA
Advertising Agency DIGITALDIGM Seoul, SOUTH KOREA

Credits

Name Company Position
Brendan Kwon Africa Pictures Executive Producer
Cha Eunteak Africa Pictures Director
Yoon Junghyun Orewase Creative Director
Yoon Seongho Orewase Director
Lee Gangmin Jwt Adventure Account Executive
Lee Misung Digitaldigm Inc Designer
Lee Gooik Digitaldigm Inc Copywriter
Lee Eunkyung Digitaldigm Inc Art Director
Chang Seungjoon Digitaldigm Inc Creative Director
Park Keunwoo Digitaldigm Inc Account Executive
Kim Seungwon Digitaldigm Inc Account Executive
Kim Jinmyung Digitaldigm Inc Account Executive

Brief Explanation

HITE-JINRO Group’s Chamisul implemented ‘Psysul Show’ campaign, a compound word of ‘Psy’ + ‘Chamisul’, targeting Korean men and women of legal drinking age with online and offline channels. It is a viral marketing campaign with interesting videos showing how to enjoy drinking Soju. The ‘Psysul Show’ campaign has been conducted through organically linked two channels which are YOUTUBE & the Psysul Show campaign site. - Case Film & Viral Film : http://www.d2.co.kr/psysulshow - Youtube Brand Channel : http://www.youtube.com/psysulshow

Links

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