| Title | THE GRAFFITI AQUARIUM |
| Brand | PILOT CORPORATION |
| Product / Service | FRIXION COLORS |
| Category | C03. Branded Utility/Tools (for Digital) |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshihiro So | Coconoe Inc. | Designer/Sound Effect |
| Takashi Okada | Coconoe Inc. | Programmer |
| Junya Yamada | Coconoe Inc. | Technical Director/Programmer |
| Naomi Okuyama | Digital Garden | Editor |
| Kenji Yamamoto | Digital Garden | Editor |
| Sayaka Shiotani | Freelance | Illustrator |
| Akihiko Nihonmatsu | Freelance | Photographer |
| Shota Katsumata | Dai-Nichi.co./Ltd | Production Manger |
| Yoshiteru Toriumi | Dai-Nichi.co./Ltd | Producer |
| Tsuyoshi Okii | Arfox | Music |
| Yuriko Taki | Dentsu Creative X Inc. | Film Director |
| Noriko Nasu | Dentsu Inc. | Account Executive |
| Yasutoshi Sumida | Dentsu Inc. | Account Executive |
| Emi Kubota | Dentsu Inc. | Art Director |
| Yoshihiro So | Coconoe Inc. | Planner/Art Director |
| Yosuke Murai | Dentsu Inc. | Copywriter/Planner |
| Shinji Muto | Dentsu Inc. | Creative Director |
PILOT, a leading stationery company in Japan, had developed a critical feeling that the growing demand of digital devices would decrease the value and joy of drawing with pen and paper. Under these circumstances, the client launched new erasable color pens. They wanted children and their parents to recall joyful experiences of actual drawing with their products. We created an original content, the Graffiti Aquarium, which makes hand-drawn paintings to real lives. We selected the SUMIDA aquarium which opened last spring in the TOKYO Sky Tree Town as the event site to let targets experience the Graffiti Aquarium.