Title | ANA MANGANIZER |
Brand | ALL NIPPON AIRWAYS |
Product / Service | MANGANIZER |
Category | A05. Consumer Services |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ayako Ono | Trend-Pro | Manga Director |
Mizue Sato | Trend-Pro | Manga Director |
Tomoyuki Yogi | Puzzle Inc. | Manga Director |
Kanako Tsuji | Puzzle Inc. | Project Manager |
Kazuhiro Nii | Birdman | Director |
Koichi Takahashi | Birdman | Programmer |
Sora Tsushima | Developer | |
Takahisa Maeda | Birdman | Developer |
Nobuaki Arikata | Birdman | Technical Director/Developer |
Gabriel Shigemoto | Birdman | Designer |
Junya Hoshikawa | Birdman | Art Director |
Gyosei Okada | Puzzle Inc. | Producer |
Masahiro Miyakawa | Dentsu Inc. | Producer |
Naoki Tanaka | Dentsu Inc. | Copywriter/Scriptwriter |
Roy Ryo Tsukiji | Birdman | Planner |
Tsubasa Kayasuga | Dentsu Inc. | Creative Director/Art Director |
Yasuharu Sasaki | Dentsu Inc. | Executive Creative Director |
ANA had a challenge of gaining recognition to people around the world. Challenge point: 1.Spread with efficiency. 2.Tell about Japan along with ANA. So, we decided to create a ''special experience''. MANGANIZER is a content, which uses cutting edge technology to turn the user’s face into a Manga character, and creates an entire Manga with the users faces as the main character. We used facebook as the global platform. After its release, the content has been used around the world and it has been picked up by various media and it is still spreading around the world.