Brief Explanation

Insufficiency of books led to the staggering illiteracy rate of blind children, up to 85%. Korean Braille Library wanted a solution to distribute Braille books for children. Point Publishers, where 1 credit card point becomes 1 Braille point, was established. When the sentence is selected, the card reward points are donated in equal number of the Braille points needed for translation. When all sentences are translated, a real Braille-book is published for children. For 50 days, 5,300 Braille books were published and delivered, 39,096,964 points($35,000) were donated. Campaign was introduced to over 50 newspapers, 5,624 blogs, and countless social media.