| Title | DIGITAL LULLABY |
| Brand | LOTTE CO. |
| Product / Service | CAFCA CANDY |
| Category | C01. Online Video |
| Entrant | SIX Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Entrant Company | SIX Tokyo, JAPAN |
| Media Agency | SIX Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shinji Yamamoto | Gravytrain | Corder |
| Ayako Inada | Gravytrain | Digital Designer |
| Tsuyoshi Yokoyama | Gravytrain | Digital Art Director |
| Yukie Uchida | Nippon Movie | Production Manager |
| Masae Sakurai | Production Designer/Stylist | |
| Tomohiro Matsumoto | Vfx Editor | |
| Kaori Araaki/Shino Atobe | F-E | Designer |
| Yousuke Fukui | Composer | |
| Dr. Matsumi Suzuki | Sound Supervisor | |
| Masanobu Hino | Hakuhodo Inc. | Account Supervisor |
| Mai Tominaga | Director | |
| Takehito Shiina/Kouki Yamaguchi | Nippon Movie | Producer |
| Masahiro Suzuki | Photographer | |
| Hiromi Yoshida | Hakuhodo Inc. | Art Director |
| Ayumi Kaige/Ai Sakuragi | Hakuhodo Inc. | Copywriter |
| Takayuki Hino | Six Inc. | Creative Director |
| Kazuhiro Suda | Hakuhodo Inc. | Executive Creative Director |
A brand engagement project for the new launch campaign for “Cafca,” a chewy candy made under the concept to “give comfort to moms.” We created the world’s first “tear stopper movie” which was proven effective on 96.2% of crying toddlers, relieving moms of their most dreadful stress. It not only became the absolute lifesaver to all moms that could be used anytime and anywhere on their smartphones, but it served as a solid path to engage the target to the brand.